Welcome to RBI

Welcome to RBI
Rahul Bank of Ideas

Friday, November 30, 2007

Outdoor Concept for a laxative brand

1. Identify the roads of the town popular for being jammed with traffic

2. These kind of roads typically have points / spots where the traffic suddenly gets released

3. The outdoor advertising space present at those points could be strategically owned to create the sync between the message & the situation. For e.g.,

Jam
का काम तमाम !

Dulcolax - Trivision Concept


Fevicol - Punditji Concept


Sunday, November 25, 2007

Tuesday, November 13, 2007